Exercise

Now that you have identified your personality type and strengths, let’s identify the other “whos” that can help you to further develop your brand.

• Who do you aspire to become?
• Who are (can be) your biggest supports?
• Who is your target audience?
• Who is great at personal branding around you?

Do some research and find out who around you is doing some great personal branding as a tool to advance their business or career. What do you notice? Anything specific they are doing that you would like to adopt as well? Try something that may surprise you, “Google Yourself.”

What do you find? Do you like it? Share your thoughts with your advisor.

Are there people you follow because of their purpose/values/convictions? Who stands out the most for you?